Working with social media savvy Joanna Chan, I’ve learned a tremendous amount about the impact that twitter can have on advancing the PA profession. We can use the tools that are available to us (Facebook, Twitter, LinkedIn, etc) to reach out to important stakeholders in health care – our own PA community, patients, patient advocacy groups, physicians, nurse practitioners, nurses, and other health care professionals.
Strength in Numbers – One problem I’ve come across in trying to promote the PA profession in Canada via twitter is – there aren’t really a lot of Physician Assistants in Canada. According to CAPA’s website at this time of writing only 329 Physician Assistants are certified (c.f. 70,000+ PAs in the US). From that pool of a few hundred PAs in Canada, there is currently a list of 70+ Canadian PAs and PA students on twitter (without a clear picture of who is active, and who posts PA-related material).
If you’re ready to sign up for a twitter account, you can skip on to part 2 in this series: How to use Twitter. Otherwise you can get twitter Do’s and Don’ts in part 3: Twitter Etiquette, or learn about advanced twitter use with hashtags and twitter chats.