During the past Canadian PA Conference in Ottawa, Ontario, I was invited to speak about leveraging social media to advance the PA profession. I included a lot of examples of using Twitter, Facebook and Instagram. After sitting down, one of my former classmates turned to me and mentioned, “that was amazing, I didn’t know 90% of the content you just presented.” Bingo!
Here I elaborate a little more about how to use one specific platform – Instagram – and how you can use that for advocacy in health care.
If you’re interested in using social media for PA advocacy, a good rule to start off with is to pick 1 or 2 social media platforms that you are comfortable with and create a PA only account, that is set to “public”. Public posts have greater potential to reach more people than a post to a private Facebook or Instagram account that includes your close friends and family. There are several steps you can take to protect your privacy (e.g. using an alias as a name, don’t post photos of yourself, etc.) while still promoting the PA profession. Don’t use instagram, unless you are already a regular user – or if you enjoy taking photos, and don’t mind trying a new social media platform to advocate for the PA profession.